The start of the new decade is going to bring monumental changes to the world of marketing. And nowhere will this be more visible than in the use of video content. Already, more than 85% of businesses employ videos as a marketing tool, an incredible jump from less than 65% three years ago.
But does this growth also mean that we’re getting that much closer to the saturation point?
Unlikely, because with the increasing use of videos, newer ways of effectively drawing on them have also developed. Leading this charge is the trend of broadcasting live, real-time videos to the targeted audience. In fact, by the end of this year, live streaming is expected to account for a staggering 82% of all internet traffic.
What Can You Use Live Streaming For?
Live streaming helps your audience see the raw, genuine face of your brand; something the current generation of users seems to demand. However, apart from being the favoured tool of most present-day marketers, live streaming can also be used for the following:
- Internal Corporate Communication
Live streaming can help connect your employees across different regions and time zones. It can also play a critical role in training them.
Real-time lectures from professors belonging to esteemed universities like Harvard and Stanford are common nowadays. Live streaming is cost-effective enough for nearly all institutes to offer such classes and courses to their students who may not be able to be present in the classroom physically.
How Can Live Streaming Help You?
The streaming industry is expected to grow to USD 70.05 billion by 2021. To put this into perspective, it was merely USD 30.28 billion in 2016. This explosion in growth can be credited to the several benefits that follow when you incorporate live streaming solutions.
- Unadulterated Approach
The real-time engagement offered by live streaming solutions not only allow you to establish a direct line of communication with your viewers but also rope them in with a raw and honest version of what your brand is all about.
- Targeted Tack
Your live streaming audience will mostly consist of viewers who are genuinely interested in your product or service, bringing you users who are more likely to convert.
Compared to other marketing tools, live streaming can offer you more benefits at nearly no cost. All you really need is a platform that can effectively manage and distribute your videos.
- Takes Less Time
While writing a blog and creating a vlog may take 2-3 hours each, live streaming can take as little as five minutes. This time can be even lesser, depending on how long you want your video to be.
Which Platforms Can You Use for Live Streaming?
Even though the importance of live streaming solutions is well established, a lot of businesses still find it challenging to pick a host that can successfully fulfil their streaming goals. With more than 50% of users claiming they would abandon a video in the first 90 seconds or less if the stream is of low quality, it is imperative that you look for an effective platform. Some of the most popular ones are:
Why Should You Go for video365?
This digital video streaming platform will not only work as the perfect host for your live streaming videos but will also help you distribute and manage your videos so that you can effectively monetize on them. Some of its salient features are:
- Simple and easy to use interface.
- Open architecture for unique needs.
- Uninterrupted streaming.
- Cloud-based scalable storage.
- Responsive online video player.
- In-depth analytics on a customizable dashboard.
So, are you ready to get your hands on a robust live streaming platform to fulfil your marketing goals in 2020?